ArtOfBrands - Official Brand Art

Stefano Videtta, 40, abandoned his studies in architecture just before graduating to follow his passion for art photography. He starts his career as assistant to advertising photographer Giuseppe Bossi and working as a freelance photographer for fashion and automotive advertising. At this time he experiences the shift from traditional to digital photography. He embraces the latter with passion while maintaining and applying the culture and technique of traditional photography. In 2000 he opens his own photographic agency and in 2008 he founds “10-02” a creative group which mainly works in fashion photography. In the automotive industry he has shot advertising and art photography for Maserati, Alfa Romeo and Ducati.

"This series of shots for Rinspeed are instinctive images, dictated by the immediate emotion transmitted to me by the products. The shots want to be a mix of speed and design and the technique which seemed the most appropriate to achieve this was the close-up which dramatizes the detail and, at the same time, communicates speed and dynamism with its out-of-focus plains. Fundamental in the realization of the shots were also the strong and lively colours which characterize the spirit of Rinspeed cars". Stefano Videtta.