ArtOfBrands - Official Brand Art

Stefano Videtta, 40, abandoned his studies in architecture just before graduating to follow his passion for art photography. He starts his career as assistant to advertising photographer Giuseppe Bossi and working as a freelance photographer for fashion and automotive advertising. At this time he experiences the shift from traditional to digital photography. He embraces the latter with passion while maintaining and applying the culture and technique of traditional photography. In 2000 he opens his own photographic agency and in 2008 he founds “10-02” a creative group which mainly works in fashion photography. In the automotive industry he has shot advertising and art photography for Maserati, Alfa Romeo and Ducati.